The Eindhoven station area plays a key role in the development of the city and strengthening its position as the heart of the high-tech manufacturing industry of Brainport Eindhoven. The station area transforms from a monofunctional area, dominated by infrastructure and offices, into a lively and mixed, dense urban district. In Fellenoord different ambitions and themes come together such as healthy urbanisation strategies, resilience, transit oriented development, implementation of a mobility strategy on an urban scale and the development of a new bus station.

Fellenoord transforms from an urban motorway to a city boulevard. By this substantial downgrade, the area will be redesigned with a focus on slow traffic. By reducing the excess of traffic space to a minimum of 40 meters results in a pleasant, crossable boulevard and also create multiple development spaces. This development space is used for an urbanisation strategy, resulting in an urban environment built up by a typology of closed building blocks. High-rise accents can be placed on top of the blocks within this flexible structure, creating a strongly defined network of public spaces. Herewith the masterplan secures the possibility to accommodate various future initiatives. Moreover, these interventions create conditions for a new type of urban area with a new business environment as part of the city centre.