The Kingdom of Saudi Arabia (KSA) is undergoing major transformational economic and social change, driven by Saudi Vision 2030, which is aimed at reducing the county’s reliance on oil revenues and government spending. Launched in 2016, Saudi Vision 2030 is founded on three pillars — 1) A vibrant society; 2) A thriving economy; and 3) An ambitious nation — that draws on the nation’s intrinsic strengths. Key to its success is creating high-performing, accountable government at all levels; attracting private sector investment; nurturing an entrepreneurial environment; and ensuring employment opportunities for the country’s young population. Through the Spatial Planning and Visual Appeal program, MOMRAH aims to achieve a number of the Vision 2030 goals, which are defined by two tracks built on three building blocks. The first track is the spatial planning track, which involves a multilevel set of spatial policies and tools that determine the future spatial territorial structure. This is accomplished through a formal planning process where land, infrastructure and services demands guide the allocation of suitable land, incorporating specific organizational forms and hierarchies of tools to define spatial interdependencies at the local, regional, and national levels, enabling decentralized but coordinated action. The second track is improving visual appeal in cities which is highly dependent on a steady urban planning and urban design foundation. It involves shaping of space with a focus on enhancing the experience of urban landscape. Also, it goes beyond the function of planning and design, as it entails the combination of social, economic, and environmental dimensions that influence the arrangement, appearance, and function of buildings and places.