Tag: Malavika Muralidharan

Articles

Urban Branding- Approaches and Strategies

Urban branding: Selling the city- A tagline ‘What happens in Vegas, stays in Vegas, ‘Living the American Dream, ‘God’s Own Country. These are a few phrases we are familiar with in the course of our day-to-day life. With its origin attached to a location, it takes the role of giving

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Articles

Pocket Parks in Concrete Jungles

Idea behind Pocket Parks Cities are growing at an alarming rate, especially in major metropolitan areas. Today’s world has created a stereotypical lifestyle that doesn’t consider the need to rest and resume. The machines that we humans have become are a product of the manufactured development that’s being engaged presently.

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Articles

The New Normal: Redefining Universal Design in Public Spaces

Who Designs? Who Uses? ‘A public space is a place that is open and accessible to the general public.’ This is the textbook definition of public space. In an urban space, the unbuilt environment is as important as its built counterpart and public space falls under this very bracket. The initiation

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Articles

Stepping Into Our Backyard: Urbanization and Natural Ecosystem

We are moving ahead in this rapidly advancing world. As the population grows exponentially, so are the needs progressing. We have reached a stage where it is practically impossible to ignore the pace of development and the measures taken to keep up with it. As one new building lays itself

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Articles

Urban design and Psychological Aspect of Human Behavior

What is your first thought while visiting an urban public space for the first time? How does that change when you go to the same for a second and third time? Why does a particular type of public space become your getaway? Why is there a preference for a particular

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